What is SEO, What is Schema, SERP, Search Engine Results Page, Google Knowledge Graph, Google Quick Answer, Paid Advertising, Schema markup

CONDUCTING A

comprehensive

SEO SITE AUDIT

the million dollar question every company needs to answer

WHAT IS SEO?

(and why does it matter)

Search Engine Optimization (SEO) is the process of labeling web content to allow search engines to effectively crawl and catalogue a domain’s content. While it’s always been important to thoughtfully curate the content on your website, search engines—like Google—have made countless updates to reflect mobile-centric search behavior. While maintaining an understanding of search engine algorithm updates is the job of an SEO consultant, every business should understand the impact of major changes in search behavior. In short: search engine results pages will not showcase your website unless it’s responsive, considers mobile UX differently than desktop UX AND specifically answers a micro-moment query.

What We Do
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SEO Consulting

Auditing and implementing SEO across a domain and related subdomains is a time consuming and ever-changing process, which is why we will either do it for you or teach you how. Using techniques that range from basic tagging to JSON/schema our SEO consulting services are full-stop.

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Custom Analytics Tracking

All the data in the world means nothing if you don't know how to read it. At Beverly and Park we craft custom analytics dashboards, establish goals & conversions and implement tracking to help you understand what's working and what's not.

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Digital Content Strategy

Regardless of how people access your website (typically about 65% mobile and 35% desktop traffic), content is still king. Beverly and Park will work with your brand to establish a comprehensive brand and content strategy to enhance organic traffic and better engage your customers.

an ever-growing list

What Influences SEO?

Because SEO is cumulative, the number of digital influences will steadily increase over time. While not exhaustive—these 9 elements provide a good foundation for anyone looking to upgrade their SEO.
  • Keywords
  • Content
  • Images
  • Purpose // User Intent
  • Competition
  • Algorithms
  • UX
  • Page Speed
  • Location
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