Understanding your competitive landscape both on and offline is critical in formulating any digital strategy. Beverly & Park will work with your team to overhaul and audit your digital presence alongside two of your local competitors and two of your digital competitors.
Custom Analytics Tracking
Collecting data from Google Analytics, Adobe Analytics and BrightEdge are necessities in the digital age—but metrics mean nothing if you don’t know how to read them. We will help your business define and identify the metrics that matter most and craft custom analytics dashboards on either BrightEdge or Google Analytics to help you track your efforts with ease.
Digital Content Strategy
Content Strategy and Search Engine Optimization have never been more aligned. By investing in a custom content strategy, your business will have a clear understanding of how content affects their industry’s digital landscape and a custom content plan, including a schedule, to execute over a twelve month period.
SEO Site Audit
Search Engine Optimization is a cumulative, evolving effort and managing SEO is a never-ending job. At Beverly & Park, we offer one-time and ongoing SEO site audit services to keep your company abreast of shifting platform standards and issues your site develops based on framework updates.
SEO Consulting Services
Because SEO standards evolve over time, it’s important to understand that your website and digital strategy should, too. To keep your company competitive online, Beverly & Park offers two levels of Search Engine Optimization consulting services: baseline and comprehensive.
- With baseline SEO consulting, your company will receive: a list of industry-specific best practices, an initial site audit, one custom analytics dashboard, quarterly reports containing industry news and significant changes in search performance, and a quarterly phone call to recap the report and discuss the upcoming quarter.
- With comprehensive SEO consulting, your company will receive all elements of the baseline consulting services along with: two additional custom analytics dashboards and quarterly competitive analysis for up to three competitors.
In our opinion, SEO consulting services should be agile, collaborative, and transparent, which is why Beverly & Park runs Scrum—an agile framework for completing complex projects. Work is broken up into digestible two-week “sprints” with clear deliverables and communication checkpoints.
Each engagement Beverly & Park accepts, regardless of size, begins with an initial discovery period to ensure a comprehensive understanding of scope and end goals.