Katharine Lindsay is the owner and primary SEO consultant at Beverly & Park—an SEO consulting firm based in Chicago. After securing degrees in Zoology and Neuroscience and a Masters in Cell Biology, she shifted her focus to SEO and its impact on digital performance. With over eight years of digital experience, she has pioneered new SEO implementation techniques and has recently expanded Beverly & Park to include a small business resources shop.

Regardless of engagement level, each Beverly & Park client should expect a first-class client experience. All SEO consulting and analytics clients will have access to a client-only quarterly webinar detailing progress in the field; a bi-monthly newsletter—open to the public—will provide SEO recommendations, best practices and more.

When she’s not implementing custom analytics dashboards and inserting JSON/schema, Katharine can be found at her local yoga studio or at home drinking wine with her two dachshunds and fiancée.

SEO consultant, SEO Implementation, Search Engine Optimization Consulting Services, SEO Consultant Chicago

search stats everyone should know

Content Engagement on Mobile Devices

How Keywords Change Mobile vs. Desktop

Keywords Overall 79%
Keywords Positions 1-20 47%
First Page Result 35%

Search Traffic by Channels

Organic Search 51%
Paid Search 15%
Social 5%
Other 29%
61.9% of marketers do not plan on implementing voice search into their content marketing strategies in 2018—which means there is a large opportunity for small businesses better their search performance.

Total Search Traffic from Mobile Devices

How Marketers Measure Content Success

Traffic 22.6%
Engagement 26.2%
Conversion 36%
Revenue 12%

Why do you need an SEO Consultant?

SEO is a cumulative and ever-changing set of guidelines that modern, successful websites must adhere to in order to remain visible online. By hiring an SEO consultant, your business will no longer have to guess how search algorithms have changed—their consultant will automatically make necessary updates and recommendations to keep their website relevant.

Staying on the top of SERPs is a never-ending battle, not only because search engine algorithms constantly change, but because search behavior and location-based changes are also highly variable. The ultimate goal of an SEO consultant is to consistently increase web traffic from all sources. That being said, a true SEO consultant should never guarantee top rankings and should always have a custom strategy for improving each domain’s SEO—businesses are rarely one-size-fits-all.

Katharine Lindsay is a BrightEdge certified SEO consultant dedicated to maintaining an understanding of current search engine algorithms and improving the search performance of small businesses. Tracking and metrics are catalogued using Google Analytics and Google Search Console and all clients will have a solid understanding of all changes made.